China Goes West: Everything You Need to Know About Chinese Companies Going Global by Joel Backaler 0000-00-00 00:00:00

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by Joel Backaler
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China Goes West: Everything You Need to Know About Chinese Companies Going Global by Joel Backaler
Author
Joel Backaler
Publisher
Palgrave Macmillan
Date of release
Pages
208
ISBN
9781137410122
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
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Book review

China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.

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