Looking for effective marketing techniques to help you start and grow your business?
Want to know cost effective strategies that you can use and apply straight-away?
This book contains just the details, no waffle, no filler of what you should, and more importantly, what you shouldn't be doing when spending money to build your business.
The book covers marketing in the offline world as well as marketing in the online world. You will learn:
* The single most important metric you need to understand to grow your business
* Why you could be wasting money on ineffectual advertising
* How to increase revenue without spending more
* Learn the fundamentals of writing good copy which can improve response to all of your advertising
* How to use pay per click advertising effectively on both the Google and Facebook platforms
* Why and how you should be testing and tracking your marketing activities