Power Brands by Marc Oosterhout 2018-05-04 20:55:01

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by Marc Oosterhout
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Power Brands by Marc Oosterhout
Author
Marc Oosterhout
Publisher
Lias
Date of release
Pages
240
ISBN
9789088030345
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
22
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Book review

Brand success can be managed

What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:

  • New research on the evolution of brand relevance - both in B2C and B2B.
  • Two modular additions to the proven brand purchase funnel framework.
  • All-new chapters on brand delivery, MROI, and digital brand management.
  • Dozens of new case studies - from insights generation to brand promise definition.
  • Six new in-depth interviews with distinguished international brand managers.

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